Receive a free childcare website design & SEO audit below, which analyzes over 30 key critical Google search engine ranking factors.
As a daycare center, you know that you operate in a competitive industry. To stand out from the competition, it is essential to have a strong online presence. However, creating a website and social media pages is not enough to attract new clients. You need to understand your online performance and identify areas for improvement.
That’s where our free SEO audit tool comes in.
According to a study by BrightLocal, 93% of consumers used the internet to find a local business, and 46% of Google searches are for local businesses. Therefore, having a strong online presence is crucial for attracting new clients to your childcare center.
Therefore, having a strong online presence is crucial for attracting new clients to your childcare center.
A childcare website SEO audit is an essential aspect of optimizing a childcare website. It involves a comprehensive review of technical elements on the website, including the server, code, and URL structure. While it’s sometimes referred to as a technical or on-site audit, it’s important to note that it’s not the same as a content audit, which focuses solely on analyzing the website’s content. Some of the core areas typically included in our audit are:
URLs and website structure are important in an SEO audit online because they help search engines understand the hierarchy of your site and the relationship between its pages.
Page elements such as page titles, meta descriptions, and headings are important because they provide context and relevance to search engines and users.
Internal linking and redirects are important to ensure that search engines can crawl and index your site effectively, and to provide a good user experience.
Duplicate content and canonicalization are important to avoid penalties from search engines and to ensure that the correct version of a page is indexed.
Schema and structured data are important because they help search engines understand the content of your site and provide richer search results.
As mentioned before, there can be some overlap between a technical SEO audit and a website SEO audit, with varying definitions depending on who you ask. While some may consider a website audit to be technical in nature, others would argue that only a small portion of the elements covered would actually qualify as such. Despite the debate, it’s important for all stakeholders to clearly understand the scope of an audit when conducting one. For childcare websites, key areas of focus in a technical SEO audit include:
Security: Ensuring website security is crucial to protect sensitive information and prevent hacking, which can damage website reputation, and search engine rankings.
Code coverage and page resources: Proper coding and page resource optimization can help improve website speed and overall performance, which are important factors in SEO.
Crawl errors / indexing issues: Addressing crawl errors and indexing issues can help ensure all website content is visible to search engines and properly ranked.
Website architecture / URLs: Good website architecture and URL structure can improve user experience and make it easier for search engines to understand website content.
Canonicalisation and internationalisation: Implementing canonical tags and proper internationalization can help avoid duplicate content issues and improve website visibility across different languages and regions.
Robots.txt and XML sitemaps: Including a robots.txt file and XML sitemap can help search engines better crawl and index website content.
Schema implementation: Proper schema implementation can help search engines understand website content better and improve visibility in search results.
Page/website speed: Fast loading times are important for good user experience and can also impact search engine rankings.
Mobile/desktop parity: Ensuring website content is accessible and user-friendly on both mobile and desktop devices is crucial for SEO, as mobile traffic continues to increase.
JavaScript / rendering issues: Addressing JavaScript and rendering issues can help improve website performance and user experience, which can positively impact search engine rankings.
By having a complete picture of your childcare website SEO health, you can find opportunities for improvement and attract new clients to your childcare center. As a report by Search Engine Journal suggests, businesses that appear on the first page of Google search results get 91.5% of all organic clicks. Therefore, having a strong online presence can have a significant impact on your business’s success.
Having a strong online presence is crucial for attracting new clients. Your childcare website’s authority score is a crucial factor in determining how well your content is performing and how likely it is to appear at the top of search engine results pages. That’s why it’s essential to monitor your website’s authority regularly.
According to a study by Moz , links are one of the most critical factors in determining a website’s authority. A website with high-quality backlinks from authoritative sites is more likely to rank higher in search engine results pages. On the other hand, a website with low-quality backlinks or links from spammy sites is more likely to be penalized by search engines.
Our free website SEO audit provides a comprehensive overview of your website’s authority score. We will examine your website’s backlink profile, including the quality of the domains linked to you and the links you might have included on your site. By identifying less than favorable linking tactics, we can correct them and ensure that you regain good standing with search engines.
Here are some of the benefits of monitoring your childcare website’s authority:
Determine how well your content is performing
Identify opportunities to improve your backlink profile
Avoid penalties from search engines
Increase your chances of ranking higher in search engine results pages
By monitoring your website’s authority, you can ensure that your online presence remains strong and that you continue to attract new clients to your childcare center.
As a childcare center, it’s essential to know where you rank in search engine results pages for critical keywords related to your business. Ranking well for relevant keywords can help you attract more traffic to your website and, ultimately, more clients to your center. That’s why it’s essential to analyze your keyword rankings regularly.
Ranking has changed drastically over the years. According to Backlinko, the first result on Google’s search engine results pages has an average click-through rate of 27.6%, while the tenth result has an average click-through rate of only 3.1%. Therefore, ranking well for critical keywords is crucial for attracting new clients to your childcare center.
Our Child Care SEO Audit, keyword ranking analysis, and website analysis report provides an in-depth look at your ranking based on the most important keywords for childcare centers. We use a tool that shows your ranking based on critical keywords, your position, the pages Google pulls from your website, SERPs, and more. By comparing your performance to your competition, we can identify opportunities to improve your keyword rankings.
As a childcare center, having a strong online presence is crucial for attracting new clients. To rank well in search engine results pages, it’s essential to prioritize on-site SEO. While keywords and content are crucial for ranking, technical elements play a significant role in SEO best practices.
According to a report by Google, John Mueller states that websites that use on-site SEO best practices are more likely to rank higher in search engine results pages. Technical elements, such as page speed, mobile-friendliness, and structured data, are crucial factors in determining a website’s crawlability and ranking.
Our free on-site SEO audit considers the technical elements of your pages to improve your rankings. By reviewing the technical elements of your page, we can identify improvements that can be made and address any spammy elements that could be interfering with your ranking.
Improve your rankings in search engine results pages
Increase your website’s crawlability and visibility to search bots
Improve the user experience by ensuring your website is mobile-friendly and fast
Avoid penalties from search engines by identifying and addressing spammy elements on your site
By prioritizing on-page SEO, you can improve your rankings in search engine results pages, increase your website’s crawl ability, and avoid penalties from search engines.
As a local SEO professional, it’s crucial to remember that local SEO forms a massive part of the industry, especially for childcare centers looking to increase their local search visibility. By carrying out a local SEO audit, we can ensure that your business is found in the Google-centric world we live in. The scope of the audit can vary depending on whether the business is marketing primarily to a local audience or not, but at the core of most Local SEO audits looks at factors such as your Google My Business page, links, citations, and reviews.
Additionally, landing pages and on-site SEO are also important for local rankings and may be included depending on previous audits. For more information on what a local SEO audit entails, click the below button to chat with out team. Learn how our free SEO audit tools for local SEO this tool can fundamentally increase your business earnings by over 200% if done correctly.
Citations and online reviews, play a significant role in determining your business’s ranking in search engine results pages. Google, says that businesses with a higher number of relevant citations are more likely to rank higher in local search engine results pages.
Citations refer to any mention of your business or contact information across the entire world wide web. The more mentions there are with sites of authority, such as local directories or relevant industry experts, the higher your rank. On the other hand, conflicting information on citations or fewer citations can have a negative impact on your SEO efforts.
Online reviews also play a crucial role in determining your business’s ranking in search engine results pages. Positive reviews can help boost your SEO efforts, while negative reviews can hinder your online presence.
According to a study by BrightLocal, 98% of consumers read online reviews as much as personal recommendations.
Our local SEO audit, looks at citations and reviews to identify deficits in your citations and poor or spammy online customer reviews that hurt your brand reputation. Thus, allowing you to know where you can improve your ranking. By identifying areas where you need to improve, you can take steps to improve your online presence and attract more clients to your daycare business.
