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Daycare website design Research shows that only about 40% of childcare centers have an existing website, which translates to six out of every ten centers that do not have a web presence. In today’s technology-focused economy, having a solid and well-designed daycare website that helps generate leads for your center is a MUST.
Several components are involved when creating the perfect daycare website design, including choosing your domain name, web host, templates, branding, and logo. You also need to make sure your website is mobile-responsive. However, knowing what content you need to include on your website and how to organize it will help visitors look for it and help boost your website’s SEO rankings.
You can use fantastic low-cost strategies when creating and designing a lead-generating daycare website or revamping your existing one to give it a nice “facelift.” Make sure you carefully consider all of your options. Otherwise, you will have a website that’s expensive to maintain or very complicated to update.
Here’s how you can build a daycare website that parents will love and that generates a higher return on your investment for your business.
1. Set Goals and Outline for your daycare website design
As with any project or venture, setting goals is the first step you need to take. Without establishing your goals, you will have no direction, making all your efforts useless. To do this, you need to be direct and clear about what you want your website to look like and what you want it to suit you and your center. It would be best to define what makes your center unique compared to all other daycare centers in your community. Write down your center’s core values, include adjectives that describe your daycare center, and exactly why parents should choose your center. Do some competitor research and review the other centers in your area. See if there is a gap that you can leverage with the services you offer at your center. List what you should or should not do based on your competitors’ actions.
2. Create a Custom Domain
A domain name is important because it helps parents recognize your center — you build your brand through your domain name. You want your prospects to remember who you are, and there is no better way to promote your brand than having a custom domain name and email address instilled in your prospects’ minds. Besides adding a professional feel to your daycare website, a custom domain makes it easier for parents to remember how to find and contact you.
3. Laying out your daycare website design
Your daycare website greatly rpowerfullyts who you are and what you can offer as a childcare provider. Take advantage of some plug-and-play site builders like Squarespace or Wix, so you don’t have to exert excessive effort to create something unique. Ensure your website layout is easy to navigate, looks great, and works perfectly on tablets, mobile devices, and desktop computers. Remember, your website is a parent’s first impression of you, so it needs to illustrate what you do and who you are.
Your website layout should also include some graphic elements, such as your center’s logo, color branding, graphic arts, and photos, among other things.
4. Content
What makes a website stand out is the content you choose to include. As they say, “A picture is worth a thousand words,” so be sure to include high-quality photos that showcase your daycare center’s personality. Your website needs to include the right content and amount of content for your page to rank. Pages with longer content tend to rank higher in Google search page results than those with less content (1000 words or less). Those pages with content below 300 words usually do not rank since Google considers those pages “too thin.”
However, because it’s wise to have longer content does not mean you should throw meaningless words on every page of your daycare website. You do not want to make your site too content-heavy and overwhelm your clients. Remember that “content is king,” so having the content that your prospects want easily accessible is crucial in making your website stand out. Focus on high-quality content while considering the length of every section or page on your website.
Final Thoughts
Creating and designing an engaging, high-quality daycare website can help draw in traffic and attract suitable families to your center. A solid website also helps position your center as an authority in your market. Designing a great website is no simple task. Sure, you can build one through website builders, but vital technical aspects of the process also need to be covered.
If you need help with website development and creating a website that helps fill your center with enrollment, contact us at No Joke Childcare. We offer comprehensive and personalized childcare marketing services to ensure your center stays full. Book a call with us today!
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